hartwig retzlaff

pioneering food's next chapter.

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Deutsche See 2000 HORECA · Retail · Purchase · Managing Director

Transforming and shaping one of Germany's leading food companies — from building the HORECA business to market leadership and managing director.

Transforming a corporate subsidiary into a successful mid-sized company.

Eat Happy 2018 Co-Founder · Shareholder · Managing Director

From successful food startup to scalable retail platform. Brands, concepts and product ranges for European food retail.

BabaCous 2021 Founder · Entrepreneur

A new idea for fresh, vegetarian food in the supermarket — rooted in levantine cuisine. A concept developed, sold internationally to retailers and established in the market.

Germany · Albert Heijn / Netherlands · Migros Basel / Switzerland

Lucky Loves 2023 Founder · Entrepreneur

A Korean-inspired food concept developed as a conceptual extension of BabaCous — a second brand from the same company.

Germany since 2023 · Migros Basel / Switzerland since 2024

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A new concept is taking shape at the intersection of food, consumer behaviour and technology.

Consumer systems are increasingly designed to decide for people. The real challenge is building systems that decide with people.

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Lebensmittel Zeitung Hartwig Retzlaff — alle Artikel
Port Culinaire — Alaska Reportage On board the Frozen Troll Ocean Belle — salmon fishing in Alaska with Eckart Witzigmann Available in print via port-culinaire.de
Hamburger Abendblatt — 14 May 2021 Couscous, Hummus und Wraps frisch aus dem Supermarkt Accessible via the Hamburger Abendblatt app — search by headline.
Hamburger Abendblatt — 14 May 2021 Vater Couscous — front page, section "menschlich gesehen" Accessible via the Hamburger Abendblatt app — search by headline.