Transforming and shaping one of Germany's leading food companies — from building the HORECA business to market leadership and managing director.
Transforming a corporate subsidiary into a successful mid-sized company.
From successful food startup to scalable retail platform. Brands, concepts and product ranges for European food retail.
A new idea for fresh, vegetarian food in the supermarket — rooted in levantine cuisine. A concept developed, sold internationally to retailers and established in the market.
Germany · Albert Heijn / Netherlands · Migros Basel / Switzerland
A Korean-inspired food concept developed as a conceptual extension of BabaCous — a second brand from the same company.
Germany since 2023 · Migros Basel / Switzerland since 2024